Content policy
What we publish, what we don’t, and how we decide.
Last updated 30 July 2026
Draft. This is a plain-English working document written to describe how the product actually behaves. It has not been reviewed by a lawyer and is not a substitute for one. Get it reviewed before launch.
Every game is played before it lists
A person opens the build and plays it. We’re checking three things: that it runs, that it’s yours, and that the store page matches the game. Most rejections are the first one.
What we won’t publish
Sexual content involving minors, in any form or style — this is the one line with no appeal. Content that exists to harass a real person. Material that promotes violence against a group. Anything designed to deceive players into handing over money or credentials.
Games that rip off someone else’s work, whether that’s assets, code, or a near-identical clone of a listed title.
What we will publish, with a rating
Violence, horror, strong language, and mature themes are fine in games that are honest about containing them. Set the content rating accurately; getting it wrong is a faster route to being pulled than setting it high.
AI disclosure
List the tools you used. It’s a field on the store page, players find it genuinely interesting, and being caught hiding it costs more than declaring it ever would.
Reviews
Reviews are for people who played the game. We remove review-bombing, reviews that target the developer rather than the work, and anything a studio wrote about itself.
Appeals
Rejections come with the reason. Fix it and resubmit — most rejected games are published on the second pass. If you think we got it wrong, email [email protected] and a different person looks. The same address is how to report a game or a review that breaks these rules.